{"product_id":"s1-lifer-visor-gen-2-helmet-black-matte-red-straps","title":"S1 Lifer Visor Gen 2 Helmet - Black Matte\/Red Straps","description":"\u003cp\u003eThis is S1 Lifer Helmet W\/ Visor Gen 2. This is the second edition of this product and has been completely redesigned from the original version.\u003c\/p\u003e\n\u003cp\u003eThe S1 Lifer Helmet is one of the best fitting and safest helmets for Skateboarding, Longboarding, BMX, Scootering, Roller Skating and Roller Derby. The Lifer Helmet uses a specially formulated EPS Fusion Foam which allows it to protect your head from multiple low force impacts as well as high impacts. The Lifer Helmet is a certified \"multi-impact\" helmet and is up to 5x more protective than the soft foam non-certified helmets.  The Lifer helmet is a break through design combining the added safety of a CPSC and ASTM certified helmet with the comfort and fit of a non-certified helmet. 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